Resume

 


Karl Boehm

(C) 703- 304-5595 • e-mail me (click here)

Marketing and Advertising Professional

—Core Competencies—

Marketing Strategy / Brand Management / Project Management/ Creative Direction / Collateral Management   Direct Marketing / Promotions / ROI Projection Analyses / Event Planning / Event Management / Press Release Development and Strategy / Corporate Communications / Social Media / Research / Digital Strategy / Design and Web Management /  Consumer Psychology/ Campaign Planning / Business Development Support / Relationship Building / Contact Management / Behavioral Targeting / Search Engine Marketing /

PROFESSIONAL EXPERIENCE

Director, E-marketing Strategy; NetStrategies, Fairfax, VA • September 2011 to Present

Responsible for Account Planning and Account Management for Regional and National Clients with an emphasis on Digital Strategy, traditional planning tactics, ROI data mapping, and innovative new media methodology.

Marketing Specialist; 1-800-PACK-RAT, Bethesda, MD • April 2010 to May 2011

Exceeding Senior Managements budgeted sales goals by managing marketing initiatives including strategy, radio, e-mail, promotions, direct mail, online, social media and PR. Managing creative development and agencies. Launching and monitoring new campaigns and marketing mediums. Reporting directly to the Vice President of Marketing.

  • Half of a two person marketing department responsible for company wide national advertising programs, supporting Business Development, promotions and internal/external Brand Communications.

  • Providing reporting and analysis for marketing programs including: E-mail Newsletter, Multivariate Automated E-mail Programs, National Radio Test, Direct Mail, GoogleTV and Facebook Fan Page.

  • Helping to raise the original Facebook Fan Page’s 80 “likes” to an active community of over 50,000.

  • Serving on Senior Management committees including Quarterly Meetings, jury for TV agency, Company Improvement Retreat, Phase II website redesign and Sitecore Enterprise CMS integration.

  • Research and build economic trend reports for CEO’s Quarterly Board Presentation.

Principal and Client Marketing Director; Boehm Communications, D.C. / Los Angeles, CA • 2004 to 2009

Worked with over 50 clients in verticals including Manufacturing, Legal, Architecture, Entertainment, Design Studios, Restaurants, Beauty, Education, Real Estate and Charitable organizations. Some of the known brands included the American Cancer Society, Treepeople, FOX, So You Think You Can Dance, Myspace, the Black Eyed Peas, Operation Smile, Kidsave and Harrah’s. Working with small businesses as an outsourced Marketing department and partnering with larger brands for Event Planning and one-off promotions. Provided expertise on organizational communications, marketing, branding, positioning, events, advertising, and website development to integrate with organization goals and processes. Researched prospects, managed marketing-communications and advertising accounts, while handling the daily business operations.

  • Developed Communications Plans for small to medium sized businesses across numerous industries.
  • Managed multimillion dollar accounts, winning bids against well established consulting agencies.
  • Drove local company to national posture, generating over $1 million in business by a focused direct marketing campaign.
  • Developed creative briefs, relationships and executing campaigns including product placements on TV shows such as FOX’s ‘So You Think You Can Dance’.
  • Planned events including red carpet product launches, facilitating Press, Celebrities, Sponsors, Venues, Promoters and Client.

Marketing Management; CMg Design Inc (Client), Pasadena, CA • 11/2006 to 8/2007

Hired by established high profile corporate communications design firm that focuses on creation of annual reports, marketing materials, brochures, advertisements, and branding.

  • Managed over 100 Fortune 1000 contacts, while running multiple in-house marketing projects.
  • Researched best sales methods and contacts, developed key sales checkpoints, reorganized contact management system, assembled sample packages, filed applications for awards, developed press releases and articles, conducted advertising buys, and word of mouth marketing campaigns.

Project and Marketing Management; Appraiser911.com (Client), Manassas, VA • 2004 to 2006

Campaign concept spun off into its own venture funded by the client. Hired, trained and managed staff, administered marketing budget, planned sales model, directed site build and service model, wrote business and marketing plans, and conceived branding. Managed designers, programmers, investor and staff.

  • Led company from original concept to industry leadership position.
  • Planned and executed PR launch campaign that received national attention and instant sales boosts.
  • Hired and trained staff on both coasts, oversaw west coast operation. Built an active database over 60,000 members, with a newsletter to 10,000+ participants. Coordinated online and print media buys.

Marketing Manager  • 2003 to 2005

H.K.Bentley Real Estate Appraisers, Manassas, VA

Recruited from previous client referral to identify and call on executive-level prospects, improved sales by utilizing vertical integration and distribution model, managed successful promotional mail campaigns.

  • Served as client manager: maintaining a national database of lenders, coordinating channel leaders of lending institutions, and directing successful email campaigns.
  • Built a Sales Plan that grossed over $1 million.
  • Forged key long-term relationships and designed sales and marketing processes that propelled mom and pop shop to national status.
  • Learned the value of metrics, quantifying the communications efforts into metrics for management review.

Director of Marketing Ÿ 2002 to 2003

Circle Studio,Fairfax,VA

Built marketing and sales efforts for boutique provider of websites, logos, and graphic design for printed & electronic marketing collateral. Served as strategic client marketing liaison and consultant.

COMMUNITY INVOLVEMENT

Volunteering—Event Planning for the American Cancer Society’s Cancer Action Network, co-created and produced events for a charitable series called Kill The Beast, Pro-Bono marketing consulting for local Non-Profit Freedom In Creation.

Professional Affiliations—

  • American Marketing Association: Former Committee Member.

  • Ad2DC: Programs Committee Chair.

  • Honorary Physics Society: Member.

EDUCATION

LONGWOOD UNIVERSITY / Hiner School of Business, Farmville, VA • 2002

Bachelor’s of Science in Business Administration; Major in Marketing, Minor in Physics • Cum Laude

  • Honors—Scored above top 7% of nation’s business students on Major Field Test in Business (MFT.) Recipient of the Joan of Arc award for visionary leadership, inducted into honorary physics society, Developed and co-taught “Innovation and Product Development” course.

Activities—Founded and Presided over the Independent Innovation Marketers’ Association (IIMA) / “The Innovation Society” which received press and won “The best new organization award.”

ADDITIONAL SKILLS

Languages— Intermediate HTML, CSS, PHP, and French.

Computer Skills—

  • Content Management Systems/ Web Publishing: Sitecore, Wordpress, and Dreamweaver.
  • Customer Response Management: Salesforce, ZoHo, ACT!, and Goldmine.
  • PR / Event Managers: Cision, Bulldog Reporter, Eventbrite, Cvent, Brownpaper Tickets.
  • Broadcast E-mail: Campaigner, PHP List, Constant Contact.
  • Graphic Design: Photoshop, Illustrator, and Rhino3d.
  • Social Media / Ad Platforms: Adbrite, Google Analytics, Facebook Ads / FBML / iFrame usage, Foursquare, Twitter API integration / Promoted Feeds
  • Ecommerce: Authorize.net, Zencart, Paypal Site Integration.

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