Portfolio

H.K. Bentley

The RFP was for an marketing professional to facilitate a regional market penetration strategy while planning and executing a nationwide service launch.  An integrated campaign was launched that included CRM, E-mail, Contests, Guerrilla Marketing, Direct Mail, highly selective digital / print Media targeting the heads of Loan offices.  The result was over $1 million dollars of track-able sales in less than 2 years.