Portfolio

1-800-PACK-RAT

Managed a continuous ebb and flow of marketing initiatives including strategy, radio, e-mail, promotions, direct mail, online, mobile, social media and PR. Managed creative development and multiple agencies. Developed ROI case analyses of new promotions. Launched and monitored new campaigns and marketing mediums. Reported directly to the Vice President of Marketing.
- Half of a two person marketing department responsible for company wide national advertising programs, supporting Business – Development, promotions and internal/external Brand Communications.
- Providing reporting and analysis for marketing programs including: E-mail Newsletter, Multivariate Automated E-mail Programs, National Radio Test, Direct Mail, GoogleTV and Facebook Fan Page.
- Helped raise the Facebook Fan Page’s 80 “likes” to an active and engaged community of over 50,000.
- Serving on Senior Management Committees.

Vertical:
Portable Storage (B to C, B to B, B to G)

Services Provided:
Marketing Management; providing reporting and analysis for marketing programs including: E-mail Newsletter, Multivariate Automated E-mail Programs, National Radio Test, Direct Mail, GoogleTV and Facebook Fan Page.

Other work for Pack-Rat included Contests, Cost Per Call, Hyper-focused Direct Mail, Social Media, Digitial, DRTV, WebTV, innovative solutions, Trends Reporting, Public Relations, and Growth Strategies. During my work as part of a two man Marketing Department the Supervisor was promoted from Director of Internet Marketing to Vice President of Marketing.

Results:
Marketing Critical Initiatives, Key Performance Initiatives, and yearly goals met or exceeded. Helped to increase multi-million dollar Sales by over 20%. Raised Facebook Fan page “Likes” from 83 to an active community over 50,000, increased e-mail newsletter readership by 1,700%. Re-engineered automated e-mail marketing system.