Marketing Strategy
How does marketing strategy effect your business? What is the status of the organizational goals? How are results being tracked and evaluated?
My mix of corporate experience, entrepreneurship and small business consulting gives me a unique insight into growth strategy, effective innovation techniques, campaign management and real-world results-driven accountability.
Qualifications
- 9 years of professional experience
- Former founder of Boehm Strategic Marketing Communications
- Managing Client Strategies from 2003 to 2009
- Prior to running Marketing Agency, went to in-house enterprise-level marketing including 1-800-PACK-RAT (under Waste Management) and AbilityOne (for a temporary contract position)
- Multiple business plans developed
- Dozens of Marketing Plans written and executed to profitability
- Experience in many industries in B to B, B to C, B to G, and Non-profit
Related Competencies
Marketing Management and Direction / Research / Planning / Project Management / Media Planning / Digital Strategy / Segmentation / Targeting / ROI Case Analyses / Marketing Penetration / TV / Web / Radio / Social Media / E-mail / Contact Management / CRMs / Sales Programming / Creative and Design Management / Collateral Development / Public Relations / Press Releases / Pitch Targeting / Direct Mail / Direct Marketing / Business Development Support / Trends Analysis / Promotion / Campaign Management
Previous Work Experience
Organization:
1-800-PACK-RAT (under Waste Management)
Vertical:
Portable Storage (B to C, B to B, B to G)
Services Provided:
Marketing Management; providing reporting and analysis for marketing programs including: E-mail Newsletter, Multivariate Automated E-mail Programs, National Radio Test, Direct Mail, GoogleTV and Facebook Fan Page.
Other work for Pack-Rat included Contests, Cost Per Call, Hyper-focused Direct Mail, Social Media, Digitial, DRTV, WebTV, innovative solutions, Trends Reporting, Public Relations, and Growth Strategies. During my work as part of a two man Marketing Department the Supervisor was promoted from Director of Internet Marketing to Vice President of Marketing.
Results:
Marketing Critical Initiatives, Key Performance Initiatives, and yearly goals met or exceeded. Helped to increase multi-million dollar Sales by over 20%. Raised Facebook Fan page “Likes” from 83 to an active community over 50,000, increased e-mail newsletter readership by 1,700%. Re-engineered automated e-mail marketing system.
Organization:
Appraiser911
Vertical:
Real Estate
Services Provided:
Wrote the business plan along with a previous client-investor. Planned and project managed the national multi-functional, programming-intensive, site development. Managed SEO, PR strategy, sales department in VA and CA, Direct Mail, E-mail Strategy, Newsletter, Print Media, Automated Referral Processing, and PPC.
Results
Launch strategy yielded more than 75 customers overnight, met revenue and growth goals, brand became one of the industry leaders prior to changes in housing regulations, installed lead generation process and CRM that accrued over 100,000 contacts.
