(Click to view larger flyer)

Many Marketers should be able to understand that when you do something as simple as create a Facebook Fan Page for a business brand and push a few buttons to connect them to a new world of possibilities that: it’s hard not to notice how empowered we’ve become with emerging technologies and, yes, social media (don’t worry this isn’t just about social media, not by a long stretch.)

When you download analytics data to populate charts and compare to sales data and media hits with a few pivot tables you might pause and reflect how it would take teams of people hours to do what you did in a few clicks.

The world of marketing has already changed, we all know that, but in this industrial sport, there are athletes and leaders.  These visionaries have access to resources and experience that provided them the knowledge to see further.  Who wouldn’t want their collective perspective and coaching?

I’ve lived in Los Angeles and worked in New York City.  I understand the respective resources between Hollywood and the Financial District.  However, living in the D.C. area and being originally from the area, I’m struck  by the resource that stands out here as an abundant competitive advantage – that being we have a constant influx of the world’s most strategic and educated thinkers!  We also have a special understanding of how knowledg needs to be applied in real time.  Current Events don’t stay that way.

For all these reasons, as the creator and current Programs Chair for Ad 2 DC, part of the DC Ad Club I’m proud to present to you FutAd: Direct Connections an event happening here in DC at CDICA-Georgetown on Ad 2 DC is to serve as a beacon for empowerment for the young professionals of advertising in DC, and the DC Ad Club works hard to unify the greater community with a focus on the betterment and importance of advertising (you can read their official mission and much more on their websites.)

From the major success of last year’s premier of FutAd: the Future of Advertising, FutAd has already shown enough value to gain generous sponsorship by Rocket Fuel, Inc.  Rocket Fuel is a real-time targeting company that transforms digital media buys into optimization engines, driving campaign results from awareness to sales.

After the Networking, Food and Beverage, the panel stage will be graced by knowledge leaders from:

* NetStrategies (website will be updated soon, and it will look good – trust me), where I proudly work, they (we) are an elite team of Digital Media experts in the business of improving digital conversions (Strategy, SEO, PPC, Content, Promotions, Design, and Dev.)

* The Pappas Group has soared in the market place with their brand of big creative…it’s so big that they represent VW, TLC and Rosetta Stone, just to drop a few names.

* R2integrated will bring a heavy amount of brainshare with deep data insights.  I actually heard their CEO speak at the Potomac Wire‘s Future of Marketing event in late 2011 (notably after the first FutAd: the Future of Advertising last February) and his ability to articulate complex data abstractions to a full  room of varying subject knowledge was a clear indicator that R2i should be involved with the next event.

* Inside the Discovery Channel there is a leader with a rare blend of experiences and skill-sets that merit the title “Director of Innovative and Digital Marketing”.  He is slated to join us this Thursday.

* If you’ve been to a #DCTweetup Group then you’ve seen a dynamic group of Social Media Junkies (of which I clearly am one) fill up a venue within a few hours of sharing hashtags.  You would also know the work of the #DCTweetup Group Founder, the event Moderator, Melanie Spring.  She started and runs Sisarina  Her energy and inventiveness for branding are simply boundless.

Reading this far (thank you), you may have gathered that FutAd stands for “The Future of Advertising”, this year’s theme is about how advertisers use deep data insights and different methodology to make “Direct Connections” to their customers.  The event is just around the corner, so if you are interested in building in the Marketing/Communications/Advertising community then I have to ask – will you be part of this year’s FutAd?

———————————–

Register at http://www.dcadclub.com/calendar_day.asp?date=2/16/2012

Other kudos to:

www.ad2dc.org

www.dcadclub.com

Sponsors:

Title Sponsor by Rocketfuel: @rocketfuelinc

www.rocketfuel.com

Media partner: @CapitolCom

www.capitolcommunicator.com

Space by: @CDIABU

www.cdiabu.com

Sponsor: @LMOadv

-

@tcconway

http://dsc.discovery.com/

@Sisarina

http://sisarina.com/

@schultzenfreude

@NetStrategies

www.netstrategies.com

@PappasGroup

http://www.pappasgroup.com/

@R2imatt

@saminj58

http://www.r2integrated.com/

Other consideration:

http://dimension-corp.com/

Vertical:

Non-profit / Government

Services Provided:

Served as the marketing liaison between the non-profit association and their federal Committee on a temporary contract.  Facilitated rapid enterprise website build, facilitating federal needs alongside non-profit department interests and agency capabilities.  Organized Committee meeting minutes, encapsulating the comments of multiple organizations in language acceptable to the needs of each of the organizations Senior Management.  Developed new processes for sales inquiries and new reporting metrics.

Results:

The website build was moved to the next level of development and the federal committee was outwardly pleased with the programs liaising and website project

Karl put together an outreach strategy that received more than 10 direct press mentions (over the course of just a one-month contract) including a touching spot on ABC-7 Bay news.

A charitable event brand developed and an initial launch happy hour for the American Cancer Society Cancer Action Network (ACS CAN).

Once upon a time there was a brave little boy who was diagnosed with Neuroblastoma, a form of infancy and childhood cancer. He called cancer the beast. He thought that if he was tough enough, he could defeat the beast, so when he would go to chemo, he would dress as a pirate and he’d go in and hold up his play sword and say”KILL THE BEAST!” The little boy fought many battles in the war on cancer, but in the end he was no match for the beast. Kill The Beast will take up the fight for our little hero and for all Americans who have fought the beast!

Event Produced by Boehm Communications, Kill the Beast, LLC, and the American Cancer Society Cancer Action Network (ACS CAN)

The American Cancer Society Cancer Action Network (ACS CAN) is the advocacy affiliate of the American Cancer Society that educates Congress and lobbies on behalf of cancer patients and survivors at the federal, state and local levels. It depends on memberships and donations to fund its campaigns.
To learn more about ACS CAN, become a volunteer or join the movement to defeat the beast, please visit www.acscan.org.