Campaign and Account Management
Background
“My experience with account management and account planning began as the client-marketing liaison for a Design Agency in 2002. Eventually, I founded a Marketing Agency which developed and executed campaigns. Eventually, I landed in a Corporate Marketing department where my skillsets were refined by the knowledgeable processes of a larger enterprise. It was my job to develop ROI case analyses for new promotions and test campaigns for Digital Marketing, Radio, Print, Direct and DRTV Programs. Research, Planning, Trend Comparisons and Probability Testing have been primary tools to leverage for success alongside the collective experience.”
Qualifications
• 9 Years of Account Management experience.
• 5+ Years of Successful Agency Management and Client Development
• Entrepreneurial experience providing a perspective appreciated by clients and management.
• Aligning teams to the goals of the agency and the client.
Experience
Agency:
Circle Studio
Type:
Branding & Design
Dates:
2002 – 2003
Client:
Pacific Multifamily Ventures
Summary:
Real Estate Brokerage developing between Asian and US, sought Marketing
Responsibilities: Researching client goals & vision for brand & collateral development
Results: Website and branding is still actively in use.
Client:
Hammatan Global Telecommunications
Summary:
Global Consulting firm needed branding, collateral, and tagline development.
Responsibilities: providing AM support through research and development for Hamattan, which is the name for a powerful African wind over the Saharan desert.
Results:
“Global Focus, Local Lens”, along with the branding and website are still used
Client:
H.K. Bentley
Summary:
Real Estate Appraisal firm was undergoing preparations for national expansion.
Responsibilities: AM support for development of Strategy, Branding for new divisions, promotions, sales, events and PR.
Results:
Boehm vertically integrated campaign made over $1 million in track-able sales. Approval rating was such that the client asked the Agency to bring AM on for a higher level of involvement. Agency gave full approval and H.K. Bentley became Boehm’s first client using Circle Studio for all of H.K. Bentley’s design work.
Agency:
Boehm Strategic Marketing Communications
Type:
Advertising, Strategic Marketing, PR and Events
Dates:
2004-2009
Client:
Appraiser911.com
Summary:
Beginning as an Ad campaign for H.K. Bentley with successful results that merited the client to build into separate business. A U.S. Directory of Real Estate Appraisers, mostly commonly sought by Lenders, Realtors, Home Buyers and Sellers.
Responsibilities:
Business & Marketing Plan Development, Copy writing, Creative Direction for Branding, Site, and Ad Campaign (Print, Online, and Outdoor.) Account Management coordinating Designers, Sales, Press, Customers, Client, Programmers, and SEO/SEM Vendors.
Results:
Managed the Account thru idea inception until the RE Market Crash, Site was #2 in Sales and Customers (beneath only Appraisers.com) in a short period, due to an integrated PR-Viral-E-mail Integrated Campaign which grossed over $250,000 in 18 months.
Client:
Touché Salon & Spa
Summary:
International hospitality entrepreneur Mira Abi Khalil looked to Boehm for a complete strategic approach.
Responsibilities:
Rebranding the site & facilitating the redesign of their interior space, charitable outreach program, online marketing including SEO, PPC, and E-mail campaigns.
Results:
Branding is successfully integrated into the logo, website, interiors, e-mails, and all collateral. Through a charitable campain called “26 Days of Caring” over 200,000 prospective clients learned about Touché’s ability to “Treat yourself Beautiful”through a series of mini-events partnering with a different charity every day that the salon was open. Charitable partners and continuing relationships include: Operation Smile (a previous Boehm client), TreePeople, Kidsave (previous client), Ronald McDonald House, Apl Foundation (with the Black Eyed Peas), and 22 others.
The event received TV exposure, international press (print and TV), and an overwhelming support from the surrounding community. Mira is now a well known philanthropic leader as well as a provider of upscale hospitality and beauty treatment. She continues to receive high placement among search engines for “Pasadena salon” with website traffic around 100,000 per month.
Client:
TransThread Clothing LLC
Summary:
An invention for “Tron-like” clothing with neon fiber optic cable running through the seams for Djs, Dancers and other Performers.
Responsibilities:
Work with investor on a shoe-string budget to develop branding, SEO, SEM, PR, Collateral Design, Online, E-mail, Print, and TV-Brand Integration.
Results:
Brand Integration using 12 jackets as centerpiece on FOX TV show So You Think You Can Dance in a choreography built around the products seen by 8 million people live, International Online Program yielding 100,000′s in web traffic, Event Strategy partnered TransThread with Myspace and pop group Danity Kane.
Other Agency Experience:
IceBox Advertising (Partnered together for Account Development), CMg Design (contract Marketing and Account Manager for Fortune 500 Annual Report & Collateral design clients), Adzoo Member, Ad Club Member, Ad2DC Committee Member, AMA Committee Member.
Other Companies or Brands involved with Boehm led campaigns:
American Cancer Society, Fox, Myspace, Harrahs, TreePeople, Operation Smile, The Black Eyed Peas, Coca-Cola, JeStar Group, Kidsave, Brix42, and more.
